1) No free equivalent exists that would effectively identify the article's subject. 2) The image does not in any way limit the ability of the copyright owners to market or sell their product. 3) The image is only once to avoid it (the image) being used for piracy. 4) The image has been published outside Wikipedia; on other websites on the internet, etc. 5) The image meets general Wikipedia content requirements and is encyclopedic. 6) The image meets Wikipedia's media-specific policy. 7) The image is used in the articles wiki-linked in the section title. 8) The image is significant in identifying the subject of the article, which is the film itself. 9) The image is used in the article namespace. 10) The image has a brief description that identifies the image, notes the source, and provides attribution to the copyright holder.